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The Book

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Chapters:
   
Introduction
 
PART ONE:
  Chapter 1 - Revenge of the Fly-by-Nights
  Chapter 2 - PoD batch production
  Chapter 3 - Experiences of PoD
  Chapter 4 - Planning and marketing myself
  Chapter 5 - Marketing Your Book:
  Chapter 6 - Selling your book Online
  Chapter 7 - ebooks
  Chapter 8 - End to end: full digital
 
PART TWO:
  How to do it
  Building a web site
  Hosting
  The importance of ISBN
  Bar Code
  Copyright
  Obtaining Web Presence
  What everyone wants
  Being Seen on Google
  Semantic optimisation
  SEO: Search Engine Optimization
  Keyword tags
  Contextual text
  More about Inbound Links
  Two Word Titles
  Inbound Links, continued...
  You can pay (PPC)
  Social Networking Sites
  Forums, Newsgroups, etc.
  Blog
  Email
  Be in Control
  Domain Names
  Building your own website
  Actions list
  The Top SEO things
  DO - IT - YOURSELF - SEO
  Finally, it is a business
 
PART THREE:
  Practical tips and how to implement them
  Let the Robots In
  Your Keyword HTML coding
  Landing Page Copy Optimisation
  Alt-Tags
  >Backlinks< Anchor Text
  Aggregator sites
  A picture is worth
  Google+ Local
  ***** Star Ratings
  Google doesn’t like
  Google likes
  Multiple Search Engine registry
  Finding your Web Location
  Downloading your book to your customer
  KINDLE Fire
  The iPad
  Getting paid via YOUR website
  Setup a Purchasing Page on your website
  Guidance for text and layout of your book
  Manuscript formatting in MS Word
  Book Layout:
  Using section breaks
  Creating different headers and footers
  Converting your MS document to PDF
  PDF
  Different ways of reading Digital - Print
  DRM
  Your Website: keep it simple
  Usability & SEO:
  ebook devices are touch devices
  Video production
  Video Editing
  The importance of image
   
APPENDIX
  Contacts
  Useful Bits and Pieces
  Some Definitions
   

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